Hey, I’m Andrew. Diver, storyteller, and founder of Ankrd. For more than a decade I’ve worked as a dive professional, helping people face fears, explore the unknown, and discover themselves beneath the surface. Over time I started to notice something missing. Divers had logbooks to record the data of a dive. Depth, time, location. But there was nowhere to capture the experience of becoming a diver. The nerves before the first giant stride. The wonder of seeing something new. The friendships formed along the way. No logbook on the market was asking those questions. That realization led me to create The First 100. A journal designed to help divers reflect on the journey, not just record the statistics. Ankrd Creative grew from that same idea. A belief that meaningful design can help people capture moments that matter and stay connected to their story. Inspired by the symbolism of the anchor, I create clean, intentional products that hold steady in a sea of noise.